The Shooting Industry Foundation Australia educates and informs the wider community about firearms and their use.

Using simple language, genuine facts and truthful explanations, SIFA works to increase knowledge and confidence and to support improved decision making.

To achieve these improvements, SIFA:

  • promotes the benefits to health, culture, economy and environment of Australian shooting
  • responds to requests for information, research and publications promptly and with respect
  • participates in industry and community events and consults with stakeholders
  • communicates openly and effectively with shooters, government, media and enforcement agencies.

We also commission and create professional development modules for members of the firearms retail distribution network, most recently around Behavioural Awareness Training. This training empowers retail staff to baseline customer behaviour and to report unusual behaviour directly through to law enforcement.